Matrix Consulting Group wanted to redefine their brand identity and build a website that reflects their leadership in the industry. The result is a unified digital presence designed to drive new business and elevate their voice across all channels.
UI
Visual Design
Product Design
Brand Identity
Project Overview
Client: Matrix Consulting Group
Industry: Consulting Firm
Timeline: 6 months (2024)
My Role: Junior Design Intern
Matrix Consulting Group is focused on elevating its brand identity and digital presence to better reflect its leadership in core service areas. Key goals include defining and unifying their visual presence across both collateral and the website, creating a brand that “punches outside its weight class,” and positioning the website as a strategic driver of new business.
As a junior designer, I supported the layout and design of key web pages, helping translate the refreshed brand identity into a cohesive digital experience. I also contributed a logo concept that was presented to the client during the early stages of brand exploration, offering a bold creative direction that, while not selected, helped inform the final design process. In addition, I assisted in the creation of branded collateral, including templates and marketing materials, ensuring visual consistency across various client touchpoints.
Design Solution
Rejected Concept
